Blog Selling: December 2006

Sunday, December 17, 2006

Why Build Just a Web Site?

"Why build JUST a Web site...
when you COULD build a Web BUSINESS?"

Want to sell more on the Net?
Write better. The power is in your words!

Unfortunately, at least 98% of small business sites start "at the end"... the sale.Great Netwriting is actually far, far more than writing great sales copy.

Before you write to sell, take an order, clear a credit card and ship a product...
You need traffic. PREsold traffic.

And sales copy does not do that. That is why effective Netwriting is really a two-step process... PREsell, then SELL. And that requires two different kinds of writing...

Write to PREsell.
Then, and only then, write to SELL.

The most important step (#1) has been virtually ignored by all who write about writing on the Net. Now for the good news... you can do this.

How? Take The Netwriting Masters Course. It is the only book about Netwriting that covers both PREselling and selling (every other book on Netwriting focuses only on writing to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).

And now for the best news of all... The Netwriting Masters Course is free.

Read More

Local Business Masters Course

Are you an ...

experienced Webmaster looking for delighted clients?
"accidental" Webmaster ready to go beyond friends?
online marketer on the hunt for new strategies?

The Local Business Masters Course is for you! Sharon Odom Fling, a highly respected local business marketing expert, shows you how to capture the local market, and differentiate yourself from the competition.

Tuesday, December 12, 2006

Multiply Your Advertising Results By Thousands!

With The Power Of Hit Multiplication, You Can Promote Your New Site To... 10 people and Receive Up To 100,000 Unique Visitors - 25 People and Receive Up To 5,000,000 Unique Visitors. It's Fast, Easy, and F-R-E-E! - Grab your account now and before someone else does at: www.programhoppers.com

Sunday, December 10, 2006

Make Your Content PREsell!

NEW! Now FREE!

The Only Book Of Its Kind Is Now FREE!

There are over 100 books about writing to sell online. There is only one book about writing to communicate... about writing to "PREsell."

PREselling is the critical component in a process that has been proven to succeed by so many thousands of small business people...

Content Traffic PREsell Monetize

Not only...

can you offer it to your audience for FREE!...
earn a PERMANENT cookie from each download...
does it PREsell SBI!, naturally and powerfully...
do you earn BIG commissions on the sale of SBI!...
will you earn residuals on renewals of SBI!...

But best of all...

You will acquire/improve the single most important skill that you need to thrive, online or off.

Download Now

Make Your Site SELL! 2002

The Book That Was Coined
"The BIBLE Of Selling On The Net"
Is Now FREE!

Seven volumes, over 1,500 pages...

It's our gift to you!

Skip to download now. First, a little background...

When Make Your Site SELL! (MYSS!) launched in 1999, it was instantly coined "The BIBLE of selling on the Net. MYSS! debuted at the low price of $17.

It really was the BIBLE of selling online. Praised universally, it has sold well over 100,000 copies, all through the sitesell.com site.

Way back in 1999, when MYSS! was first launched, the book's "Read Me First" file said, "never has it been so cheap and possible to build a business."

It continued by saying, "Search Engines are still great bargains. You'll never get a better chance to attract free, targeted traffic."

That remains true today.

"Read Me First" was almost prophetic. It implored the reader to "do more than read. Use the information. If you apply the lessons well, you will succeed."

And that was the beginning of Site Build It!. Why?

Make Your Site SOAR...

Invest the most important
30 minutes you will spend online.

Click, sit back, and understand
why SBI! makes you succeed.

Because most people, most Webmasters even, cannot actually overcome all the technical aspects of building a successful online business. Sure, it is cheap-quick-easy to put up a site. Anyone can do that today.

But what then?

Instant gratification is followed by slow, expensive failure, due to an inability to drive traffic. In other words... no business.

That is why MYSS! 2002 was the final update. People need more than information, even if it's the best.

Download

Secrets to Reciprocal Linking

First of all, most of your traffic is going to come from Search Engines and Directories. (Mostly Google and Yahoo) The most important and by far the best way to get your website listed in Search Engines, is adding quality and relevant links to your website. This method is known as reciprocal links.

So how do you get reciprocal links? The easiest way is to do a search using your favorite search engine [Google is best to start with) For example, let's say your website is about a home based business, and your key words for your site are "work from home", then what you want to do is go to [http://www.google.com] (link: http://www.google.com) and type "work from home add your link" or "work from home link exchange. There will be many pages that come up in your search of websites that are willing to exchange links with you. When visiting these websites you will need to look for information on how to exchange links with these sites. Make sure before you request a link exchange, you place their link on your site first.

Why are reciprocal links important? Because link popularity is the method most Search Engines use in determining how high a website is ranked and what position it will be placed in.

Top 10 SEO Myths

When it comes to search engine optimization, there's more than meets the eye. These Top 10 SEO Myths demonstrate why advertisers must avoid quick fixes and complicated gimmickry if they want consistently high search-engine rankings.

Myth 1. It's all about meta tags. In the 1990's, search engines used meta tags to rank Web sites. Because site developers began to manipulate the system by loading misleading keywords or by "keyword stuffing," search engines now discount or ignore them.

Myth 2. Hiding text will improve my rankings. Invisible keyword-rich text in page code is old news to search-engine spiders. Today, hidden text might prompt search engines to remove the site from the database.

Myth 3. Piling on keywords and key phrases in my Web content will ensure high rankings. Actually, keyword/keyphrase density of 3-15 percent is recommended. Higher percentages may penalize your site.

Myth 4. Doorway pages are effective. A doorway is an independent web page created for the purpose of redirecting traffic to another site. Search engines consider most doorways spam, and severely penalize them.

Myth 5. Multiple domains will do the trick. This is a time-consuming and expensive strategy. Listings run as high as $300, but development costs are enormous: since search engines easily detect mirrored sites, each domain must be uniquely created. Better ROI comes from putting all the effort into a single, well-optimized site.

Myth 6. I need to submit to 1,500 search engines! Not so: five search engines bring in 99 percent of the traffic. Advertisers can safely ignore the rest.

Myth 7. I can rely on site submission and optimization software. These programs are ineffective and are routinely blocked by search engines. Because search-engine-indexing rules continually change, SEO requires on-going human review and evaluation.

Myth 8. More reciprocal links will automatically raise my rankings. While Google's exact formula is unknown, quality inbound links rate highest, and unreciprocated links rate higher than reciprocated ones.

Myth 9. We can do SEO in-house. This one is tempting for businesses that underestimate the complexity of the task. Executives should consider whether their candidate will have the time, focus and on-going networking and training opportunities to be effective.

Myth 10. All SEO firms are the same. If that were true, high rankings would be a matter of luck. But SEO is a chess game, not a lottery. Beware of firms that promise the world and guarantee results. Top firms are committed to painstaking research, hard work and continuous training.

This Top 10 list hits the main points; but there are many other ways SEO can go wrong. In contrast, a solid program increases visibility and brings high qualified traffic. Because the rules of engagement change daily, periodic strategy review with a competent SEO partner is essential.

About the Author
Aaron Wittersheim is the president of Whoast Inc., a suburban Chicago search marketing firm. For more information, visit http://www.whoast.com.